7 Steps to Connect to Your Niche

niche marketingdigital marketingtarget marketmarket research
Written By Melonie Curry, MBA

Your vision is unique. It was born out of a passion to meet a need or solve a problem. This is your unique value proposition.

Unique Value Proposition (UVP) – statement of the value your service or product brings to the market and uniquely sets you apart from competitors.

Now use your UVP to identify your niche.

Niche – the marketer focuses their strategy on a well-defined market segment based on their unique value proposition.

7 Steps to Identifying Your Niche

1.       List the features of your product or service.

2.       Detail the benefits of each feature.

3.       Next to each benefit, state the problem solved or the need met.

4.       Identify who would desire the benefit.

5.       List the market segment that desires the benefit.

6.       Highlight the benefits that are unique to your product or service.

7.       The target market segment adjacent to the unique benefits is your niche.

Now, research the media outlets that would be the most effective in reaching your niche. You will get the most value from your digital marketing and increase your reach to potential customers.

Starting with your UVP helps you focus on your niche and create digital marketing strategies that communicate your solution to their needs. It’s a proactive approach that sets you apart from the competition and delivers effective and efficient marketing campaigns.

Melonie Curry, MBA

An experienced and certified digital marketer, Melonie partners with small businesses and non-profits to align their digital marketing and brand with their unique vision. Digital Marketing that awakens their niche and makes a meaningful connection.

To enhance her marketing skills, she completed Cornell University’s Online Digital Marketing Certification Program.

Currently, she is the Business Program Coordinator for the Emancipation Economic Development Council. She has 20 years of experience with non-profits, was a Communications Manager for the City of Houston, and is a 2022 graduate of Complete Communities University, which prepares participants for civic engagement and community service. As a civic engagement specialist, she has developed presentations, proposals and outreach events targeting the needs of stakeholders.

She is a member of the African American Marketing Association and the Greater Houston Black Chamber of Commerce. She served on the Texas Parking and Transportation Association’s Board of Directors Committee and oversaw the association’s communications. She was the 2019 International Parking and Mobility Institute (IPMI) Staff Person of the Year, conference speaker and a contributor to the monthly publication.

https://www.AwakeningDigital.us
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