You Are a Content Creator

Marketing CommunicationsContent Creation
Written By Melonie Curry, MBA

The challenge is real for content creators. We are tested daily to produce new, attention-grabbing content. The truth is that focusing on catchy communication pieces can lead to fluff. Communicators see the big picture of their operations, but they might not be exposed to all aspects of daily activities. The good news is that content creation isn’t limited to the Marketing Department. Everyone in the company can be a content creator—no need to feel intimidated. You don’t have to master graphics software or video editing tools. You already use tools for content creation in your daily work.

For example, you might have just created a great sales presentation highlighting your company’s unique benefits. Think about your key messaging points, the benefits you're communicating, and the illustrations you’re using. Your slides can be repurposed as social media posts.

How many times have you shown how to use equipment or provided step-by-step guidance? Just grab your mobile device and record the process. You’ll have a YouTube video ready to share on the company website.

Customers call and email daily with the same questions. They often don’t know where to find the answers or the information is missing from your website. This is a clear sign to update the website, create an infographic, or write an article for the newsletter.

Don’t limit sharing information to the Communications Department. What do you use every day to share your brand’s message? That’s content, and you are a content creator.

Melonie Curry, MBA

An experienced and certified digital marketer, Melonie partners with small businesses and non-profits to align their digital marketing and brand with their unique vision. Digital Marketing that awakens their niche and makes a meaningful connection.

To enhance her marketing skills, she completed Cornell University’s Online Digital Marketing Certification Program.

Currently, she is the Business Program Coordinator for the Emancipation Economic Development Council. She has 20 years of experience with non-profits, was a Communications Manager for the City of Houston, and is a 2022 graduate of Complete Communities University, which prepares participants for civic engagement and community service. As a civic engagement specialist, she has developed presentations, proposals and outreach events targeting the needs of stakeholders.

She is a member of the African American Marketing Association and the Greater Houston Black Chamber of Commerce. She served on the Texas Parking and Transportation Association’s Board of Directors Committee and oversaw the association’s communications. She was the 2019 International Parking and Mobility Institute (IPMI) Staff Person of the Year, conference speaker and a contributor to the monthly publication.

https://www.AwakeningDigital.us
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